Adrian Bloom VMH, President of Blooms of Bressingham, came across this floriferous Campanula as a chance seedling growing in his garden, Foggy Bottom at Bressingham. The snow white flowers are particularly large and prolific and Adrian quickly recognised the plant's potential, passing it over to Blooms New Plant Marketing for trials and commercial production.

Fact File

• Height 120cm (47 inches)
• Width 60cm (24 inches)
• Hardy perennial
• Shapely branched stems with masses of large, pure white flowers, the arching stems giving the effect of an avalanche of snow
• Flowers June to August, cut back finished flowering stems to encourage more flowering shoots
• Forms clumps of mid-green ovate leaves with tall stems
• Site in sun or partial shade in well-drained soil
• Ideal as a border plant and in containers

For press enquiries, please contact Rachel Gibbs.

Petersen Creative, Western House, Saddlers Lane, Tivoli Walk, Cheltenham, Gloucestershire GL50 2UX

(High res photographs supplied as digital image e-mail file or disk; press release available by e-mail)